AI is changing how creative work gets made. We have a clear position on what that should mean for the people who make it — and it isn't what the doomsayers think.
Nonfiction is a marketing agency — we build modern, best-in-class strategies and then execute them. And execution, again and again, comes back to studio production: photography, film, design, words. After years of iterating between classical production and modern software, New Media Studio is what that work became.
It's no accident. Nonfiction's founder, Jesse Bushkar, is a videographer, journalist, and web developer by trade. The overlap between marketing, technology, and storytelling isn't a slide in a deck here — it's a career. New Media Studio is what sits in the middle of that Venn.
Used carelessly, software is a shortcut that strips the craft out of the work. Used well, it's a force multiplier — it takes what a skilled professional can already do and extends it further, faster, across more of the work that matters. We build for the second kind, every time.
Every asset that leaves the studio has a name behind it. Producers — photographers, directors, designers, writers — make the calls, hold the standard, and answer for the result. The tools never get the last word. The people do.
We're not here to replace the people who make great work. We're here to give them rocket fuel.
Tell us what you're making. We'll show you how the craft and the software come together — with a human owning every result.
Let's talk